Our Core Values
We choose to care at every step: where we source, how we craft, how we treat our people, and how we shape culture. Our values live in the decisions we make every day — in our sourcing, our craft, our workplace, and the community we grow around the hat.
Respect for Origin
Every hat begins with where its materials come from. We source 100% certified wool from responsible farms across Australia, where grazing is managed to protect soil health and biodiversity, and animal welfare is prioritized without mulesing. Caring for origin means honoring the land, the climate, and the ecosystems that allow our work to exist.
Craft with Intention
We craft with longevity in mind — not shortcuts. Every step in our wool felt hat making process is done to strengthen shape, preserve structure, and extend the life of the hat.
We do not hide weaker materials inside, rush drying times, or choose fast finishes just to look good on day one. Even the parts you never see are built to hold up.
Hands That Shape
We are a workshop built on skill, patience, and time. We make sure our workers work in stable roles, earning fair wages in a safe environment.
Our workplace and practices are independently audited annually to ensure that standards of safety, compensation, and dignity are consistently upheld — not assumed.
Stories that Stay
We share stories not only of materials and craft, but of the journeys, perspectives, and personal moments of our community — the people who make these hats part of their lives.
Through this, we aim to foster a community.
Connection is how sustainability becomes personal — and how a hat becomes part of who you are.